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Coroflex arrives in China

In mid-September, our Chinese colleagues greeted the new Coroflex brand in a cheerful and exuberant manner. Together they celebrated the peak of a successful rebranding process.

Coroplast Cable Technology becomes Coroflex

The Kunshan site of the Cable & Wire Division celebrated the eagerly awaited launch of our new Coroflex brand with a colorful program. The prelude was the installation of the new lettering on the facade of our spectacular building. After a short thank-you speech by R&D Director David Zheng, the new logo was ceremonially unveiled in the building's reception area. This task was performed by Carrie Zhang and Fred Gu, two of our "Best Employee" award winners from the past months. This is a clear statement, because also for our new brand highly motivated employees are a decisive success factor.

Next, the culinary part followed with cake for everyone and the joint preparation of jiaozi - delicious dumplings. And, of course, a toast to the successful development of Coroflex and the entire Coroplast family.

We are proud to be an important part of the new brand history. The launch of the Coroflex brand was an unforgettable experience for all of us.

Davy Wang | General Manager Coroflex, Kunshan (China)
Our team in Kunshan celebrates the launch of the new brand Coroflex.

The meaning of Coroflex: even more consistent customer orientation

As part of the Coroplast Group, Coroflex can now make even better use of its particular strengths. Customers will benefit from even more flexibility and higher speed in the development and production of our cables and wires. With a strong, independent brand identity and a globally uniform brand presence, Coroflex will also gain greater visibility in the market.

The new brand marks the preliminary conclusion of a longer process. Because what Coroflex now embodies externally, we have already implemented internally in recent years. For our customers, this means continuity and reliability in their cooperation with trusted personal contacts.